usiness SMS signatures don’t just let leads and customers know who they’re chatting with. They show that the person on the other end of the line is a human, not a bot. When contacts know that they’re connecting with another human on the other end of the line, they’re more likely to read your content, engage, and even convert. 

SMS signatures can also emphasize your business’s branding. For example, a more formal signature might indicate a corporate brand. A more personal signature might indicate a millennial-focused startup or mom-and-pop establishment.

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